History of Computer Art: VI.3.2 HTML Art

, 2014
history-of-internet-art

Tim Berners-Lee wrote on his browser/editor "WorldWideWeb": I never intended HTML source code...to be seen by users...But the human readability of HTML was an unexpected boon. To my surprise, people [at the CERN] quickly became familiar with the tags and started writing their own HTML documents directly. 17

It is easy to learn to operate with the HTML code. This facilitates the construction of web pages in writing the source code. It is not necessary to write the sign combinations for links, anchors and other commands, because they can be called up per mouse click with easy to use and freely downloadable editors. If editors offer simple to use interfaces as work surfaces hiding the source codes then they can cause traces in the source code demonstrating the user´s inability to control the code. The source codes presented by the browsers show the traces of editors as these include, for example, unnecessary code elements or copyright informations of the programming firm.

In comparison to the hyperfictions for CD-ROMS (see chap. VI.2.2) early web projects by artists expose new scopes as results of the possibilities to control the browser presentations of webpages via their source codes. These include functional and graphical elements like cells, frames and layers as well as possibilities to integrate files stored on distant servers into one webpage. These codes include affordances to observers to explore the functions embedded in browser presentations and to reconstruct their programming. With this open relation between code and presentation the web projects presented below contradict the "dictatorship of the beautiful appearance" 18 determined by the "Graphical User Interfaces" (GUI) shown on the screens of personal computers: The browsers include possibilities to call up the source code and editors are means to modificate it in contrast to code hiding interfaces with buttons for clicks activating functions. The internet in times of the World Wide Web provokes doubts about the achievements of the personal computers with their desktops and possibilities to produce documents not only in a simplified manner but in a manner predetermined by the programmers of the GUI.

Holger Friese´s "unendlich, fast..."/"nearly infinite..." (1995) consists of a browser field with a nearly complete blue surface. In the source code bgcolor="#000088", the RGB value for "Navy/low blue", determines the colour and its extension is organized by repetitions of the command
, the code for line breaks. In scrolling the blue plane in the browser up and down two white signs can be found several times repeated within a narrow field: There are stars and three lines with equal length arranged parallel above each other. These signs can be called up neither as signs of the alphabet nor as keys on manuals. Into the blue plane Friese integrated a screenshot of a postscript file (file name: "ende.gif"). He writes on this screenshot:

And that's the true reason why the background is blue, it is a screenshot of a Postscript file (the data structure that´s sent to a laserprinter to draw a lemniscate) which had a blue background on a very old DOS operated computer. 19

The signs constitute "a lying eight, the sign for infinity, in a form readable by computers." 20 The white signs of the image file appear on the monochrome plane isolated and subtracted from their former context. The "infinite" blue apears only "nearly" infinite, as the title says, because it is interrupted by these white signs and has a finite height and width.

Jodi (Joan Heemskerk and Dirk Paesmans) connect in wwwwwwwww.jodi.org (1995) graphically unusual designed webpages containing some text elements with links often being recognisable only via cursor movements. Many pages present repeated images. Some of the images or image series contain links opening new images. The images are only seldom made with a digital camera. More often two-dimensional computer graphics are presented, and sometimes animated.gifs are shown. The HTML code is used to call up the same stored images several times within a webpage. Text elements can be components of the images as well as parts of the HTML document. HTML functions like or javascript like the "function scrollit" (automated scrolling) as well as photo sequences in animated gifs are means to control the 'moving' monitor presentations of the webpages. Some links are designed via the tag

as buttons with the forms of formulars.

"Accept" buttons are located under "agreement" declarations parodying copyright regulations and disclaimers. The remark "Texts for bots only" can be found in the source code of a page whose browser presentation shows nothing more than the text "Worm food" with an "accept" botton located below. The source code includes word sequences like "hackcrackphreakwarez" and hints to the culture of sharing open content ("warez") and the hacker scene. If someones moves the cursor over the black field between the "Worm Food" headline and the "accept" button then he can read the text of the source code in black letters on blue background as a part of the browser presentation.
The first page presents in some browsers a source code in ASCII flashing (not all browsers `blink´). ASCII is an abbreviation for "American Standard Code for Information Interchange" substituting letters by number combinations. Platforms for ASCII Art collect and store typograms created with ASCII elements forming patterns sometimes looking either like diagrams or sometimes like pictures. Jodi uses the browser to dissolve the configuration of ASCII elements with a figurative contour on the level of the source code into an irritating sequence of signs: lines, dashes, points and cyphers in repeating sequences and variations. The whole field of this code presentation contains a link leading to another page of this web project.

If these webpages and the relations between them refer to a common concept then it is the variation of forms, not seldom irritating because of the overall impression of repleteness. Jodi´s manner to explore the possibilities to design webpages must have been a provocation for observers interested in contemporary web design. 21

In "My boyfriend came back from the war" (1996) Olia Lialina contitutes a hyperfiction in concatenating webpages via frames (without scrollbars). The frames enclose words, word combinations or sentences. Only a few frames include images (without text), in one case also an animated gif. The frames are divided up into `frames in frames´: In clicking on texts or images within the frames links are activated causing the opening of new pages. In the meantime the webpage is divided into further frames.

In comparison to Douglas Carl Engelbart´s predigital model of notched cards stringed together edge-to-edge (see chap. VI.2.1 with ann.12) the cards or the contents of the frames in "My boyfriend came back from the war" are digitally set into motion´: from adjacent card edges to a grid constituted by grey frames whose contents on black backgrounds becomemobile´. The notches are substituted by Lialina´s selection of links on fields within frames opening further frames within linked fields.

At the beginning the first frame fills the screen over the entire height and contains an image of a window at the top right as well as an image of a couple at the lower left. 22 After a click on the first frame´s couple appears on the right side a second frame with a front view of Lialina´s face. The left frame includes no further leading concatenation, meanwhile the right frame is divided from click to click in further frames with texts and images. Clicks on one of these frames cause at first changes in the frame content (images or texts) and then a division of the frame in two or four further frames. The end of the click sequences on frames causing their divisions is marked by monochrome black fields as frame contents. At the lower right appears not a further black field but instead a white frame presenting – as the source code tells – the text "LOOK, it´s so beautiful" in white letters on a white blackground. The text became visible in the browser Netscape 4 by mouse over for a short time. Lialina wrote to Roberto Simanowski about this presentation: "It was made invisible to be an invisible link. You can see it if you select it." 23 A click on this white frame leads to a frame with a mailto-function to Lialina´s e-mail address, and – in the actual version (2012) – on a line under the mailto-function to a link leading to the platform "Last Real Net Art Museum" offering copies, variations and alternatives to Lialina´s "My Boyfriend came back from the war" being programmed by artists from 1998 to 2012.

The history of a woman wanting to marry a soldier is laid out by Lialina in a multi-branched but nevertheless sequential manner from left to right and from top to bottom. Words in several adjacent frames point to narrative interrelationships or yield parts of sentences being dissolved in further clicks.

The artist matches her narrative strategy with the permutational possibilities of the frame combinations: The frame permutations and the combinations of sentence fragments are coupled. Lialina uses a frame-hypertext narrative strategy resulting in possibilities to play with semantically occupied fields provoking readers to follow the prearranged narrative direction. 24

Source codes built for purposes are showcased by Alexei Shulgin purposeless in browser presentations. The title "Form Art" (1997) recalls the HTML command for web forms (). Shulgin utilizes input fields, control bottons and checkboxes in a HTML art augmented by Javascript and Java. These elements are distributed on webpages. Clicks on the control bottons and checkboxes open new browser windows demonstrating again constellations with input fields, control boxes and checkboxes. 25 In "Form Art" the forms are not used to send data to a server for further processing but to activate functions of the artistic project´s webpages like a marquee constituted by checkboxes.

The examples presented above are the results of experiments with the possibilities of programming browser presentations with HTML: The relevant browsers were Netscape Navigator 1 through 3 and Internet Explorer 1 through 3. The web projects presented below use uncommon link strategies to thematise the internet as a developing public archive.

Alex Shulgin in "Link X" (1996) and Heath Bunting in "_readme – own, be owned, or remain invisible" (1998) selected words for the construction of URL addresses: The artists set "www." before the self chosen (Shulgin 26) or found words (Bunting 27) and added the top level domain ".com" used world wide for commercial sites. Contrary to Heath Bunting´s concentration on URL addresses ending with ".com" Shulgin changes between ".org" and ".com" and the resulting URL addresses lead in some cases to various websites. The words combined with links in the way described led in the time of the projects´ creations only seldom to documents meanwhile around 2000 unused URL addresses became rare. The words readable in the browser presentations deliver materials for the construction of links that can be used to explore the web as data space. In the early phase of the web this strategy was an interesting investigative attitude towards the arising data landscape.

URL addresses with the top-level domain .org are provided for organisations. Despite nonexisting restrictions this top-level domain is used mostly by organisations with charitable aims. The URL addresses of the top-level domain .com are reserved for the e-commerce. Among them are the websites of firms, often internationally operating corporations. If owners of websites occupied URL addresses similar to firm names then either they could receive money es a result of an out of court settlement for a voluntary cession, or they were faced with claims and lawsuits.

In 1999 eToys, the American shipment of toys, tried to force the Swiss artists´ group etoy in an out of court settlement to hand over their URL address etoy.com. After an interlocutory injunction the firm Network Solutions deleted etoy.com from the main register of URL addresses in December 1999. Network Solutions was responsible for the administration of .com addresses. Not only etoy´s website was not accessible any more but their mailbox, too. This sanction was not covered by the court decision.

After several negotiations without agreement the members of the Electronic Disturbance Theater and RTMark followed a strategy putting eToys under pressure at several levels until the management withdraw the lawsuit at the beginning of 2000.

During the Christmas season in 1999 virtual sit-ins were realised with the tool "FloodNet" to prevent sales on the website eToys.com for a short time. With the use of the software "FloodNet" developed by members of the group Electronic Disturbance Theater not the content of a website being the target is changed but the access is slowed down and blocked in extreme cases. A java applet runs reload calls: In three parallel frames a website is loaded in three-seconds-cycles. The server of a website is asked for a non-existent URL address and the "server error log" indicates its non-existence to web participants. Simultaneous FloodNet calls by many web participants can cause an overload of the "server error log". In these cases the accesses to targeted websites are blocked. 28

The virtual sit-ins were combined with a successful press campaign. Both together damaged the image of eToys. The share price decreased dramatically and in February 2001 eToys filed for bankruptcy protection after disappointing Christmas sales. The "ToyWar" demonstrates the appropriation of the data space by corporations. 29 Bunting´s textual instrument exploring the segmentation of the commercial data space anticipates the problems causing etoys´ self defence.

The examples of HTML Art presented above explore web fundamentals and lead the attention of web participants to HTML as a basic tool to create webpages. The possibilities to use the web must not be prefabricated by platforms such as social networks following frameworks mostly guided by commercial interests, and it is not necessary to use only these platforms. In the context of the web 1.0 e-commerce and the free exchange of informations were opposites, meanwhile in the web 2.0 platforms support and promote the exchange of informations between registered users because this boosts the profit of the platform owners: For advertisers and platform owners the users became game balls.

Contrary to that in the web 1.0 the net participants, while building their own websites and using tactical tools like "FloodNet", understood themselves as acting on their own behalf and according to their own benchmarks. If these actors wanted to resist restrictions then they organised campaigns and looked for participants. They used and use means resulting from the tactical possibilities offered by the free web distribution of informations and by activistic web tools being free of charge.