• Home
  • Syllabus
  • Calendar
  • Projects
  • Exercises
  • People
  • Library

Rutgers MGSA
Fall 2019
BFA Design 3A
CSB 224
Tuesday, 9:50–4:10
Mindy Seu
mseu@mgsa.rutgers.edu
About this site

  • E1 — Type in Motion

    Before we begin this exercise, let's learn the basics of After Effects.

    Much of what makes animations feel good is based on evoking a sense of natural rhythm and timing. In the late 1800s, Eadweard Muybridge studied the movements of animals by documenting motion through photographs. In his studies, he created a stop motion effect that allowed us a glimpse into how creatures move. As still images, you can observe the physiology of the animal, and in motion, you can see it come to life. While the photos are doing the heavy lifting, imagine what this animation would look like if the timing was off.

    Muybridge Horse at a constant frame rate of .1 seconds
    Muybridge horse with inconsistent frame rate

    In the horse examples, the animation is achieved simply by flashing different photos, or frames, at a set interval. The first example feels better to us because it looks natural, while the latter feels unnatural and choppy.

    With a few very basic animation principles (changing opacity, transforming scale, adding rotation, adding movement, changing the viewport and looping) you can achieve a lot. Focusing your efforts on consistency and graphic language will help establish a tone for your animation, and modifying the timing and rhythm will help simple animations feel natural and inviting.

    Task

    Create an animated, typographic poster for the upcoming exhibition that utilizes a looping animation.
    1 - Begin by assessing the hierarchy.
    2 - Include the title of the exhibition: Artist as Visionary as Innovator as Architect as Seer
    3 - Consider how to meaningfully add motion to the typography.

    Specs

    Dimensions: 1080 × 1920
    File Format: .mp4 < 5mb; 24fps
    Length: 15 seconds; (should loop seamlessly)

    Examples

    Edwin S. Porter, College Chums (1907)
    Marcel Duchamp, Anemica Cinema (1926)
    Saul Bass, Psycho title sequence (1960)
    Tom Kan, Enter the Void title sequence (2010)
    Dexter Sinister, Letter & Spirit (2013)
    Zipeng Zhu, ELECTRICA Moving Typeface (2014)
    Shira Inbar, intermission graphics for Little Cinema (2017)
    Student work from ECAL Graphic Design, led by Mitch Paone, founder of Dia Studio (2019)
    Haha.Services
    Mitch Paone of DIA, Time is Form/Form is Time (not the best audio)

    Credits

    This exercise was created by Nika Simovich. The After Effects tutorial was created by Jacob Rivkin. Both teach different sections of Design 3A at Rutgers.

  • E2 — Desktop Portrait

    The opening of Jason Huff’s Rhizome article states:
    A desktop is a changing record of visual decisions. It speaks to the aesthetics of a particular work-flow and personal space. A desktop exhibits a diagram of your organizational habits and a screenshot of it captures a brief moment of its functional evolution. The image of your desktop becomes an intimate self-portrait and the impulse to decode an unfamiliar desktop is unavoidable.

    Instructions

    1 - Use the existing abilities of your desktop to create a desktop portrait.
    2 - Consider... changing background image, background color, adding/rearranging folders and assets, scale... what else?
    3 - Take a screenshot.
    4 - Name the image "FirstnameLastname-Title.png", e.g. "MindySeu-Blobject.png"
    5 - Add to this folder and we will share next week.

    References

    — Rhizome’s Beyond the Surface: 15 Years of Desktop Aesthetics, Note: several links in Huff’s article are broken. You can google them, or refer to the inline images
    — Design Observer’s Where We Work
    — Alexei Shulgin’s 1997 Desktop Is and About

    image5

    — Tabita Rezaire, Afrocyberfeminisme

    tabitarezaire

    — Martin Murphy

    image4

    — Camille Henrot, Grosse Fatigue

    camillehenrot-grossefatigue

    — Justin Strawhand

    image1
  • E3 — Coding from Life

    Instructions

    1 - Download this starter kit.
    2 - Make a still life drawing using only HTML and CSS.
    3 - Upload the drawing to your portfolio site
    For more information on accessing your site on Rutger's servers, please view: art.rutgers.edu/new-server-environment-information-for-fall-2018
    4 - Add your link to this week's doc.

    Specs

    Please include:
    — all objects
    — one texture, drop shadow, or gradients
    — one CSS animation

    Resources

    pattle.github.io/simpsons-in-css
    css-tricks.com/the-shapes-of-css
    bennettfeely.com/clippy
    cssmatic.com
    devdocs.io/css
    devdocs.io/html

    This exercise was originally created by Laurel Schwulst. See more Coding from Life projects in this Are.na channel.

  • E4 — :hover

    Since the inception of the personal computers, our main interactions with the digital world have been through a desktop interface. A metaphorical workspace where a mouse pointer is our primitive avatar, a waste paper basket is a digital recycling bin, and our ‘files’ are stored in ‘folders’. With massive adoption of touch devices, the desktop interface may soon be a thing of the past—a blip on the digital interaction timeline. As we move to this new touch interaction model, it’s curious to consider what interactions and metaphors will no longer be relevant and forgotten.

    This exercise asks you to investigate the desktop interface, specifically through its unique interaction of the hover state. Hover states are considered a ‘pseudo state’, something explicitly thought of as in-between. They occur when your mouse cursor is positioned above another element on the page and act as an on/off switch with only one level of interaction. Even with these limited capabilities, they’ve become a key aspect of desktop web design.

    Instructions

    1 - Download this demo file.
    2 - Use rollovers within the demo file to do the following:
    — Change the case of text (U&lc, ALL CAPS, etc.)
    — Fade-in an element.
    — Select preceding elements.
    — Move an element using translate.
    — Rotate an element and change its color.
    3 - Working in pairs pick physical metaphor and imagine how you would interact with it in the digital world (a light switch, clock, pair of scissors, nesting dolls). Create a rollover interface to explore this notion.
    4 - Add link to this week's google doc.

    Resources

    http://www.w3schools.com/cssreF/sel_hover.asp
    https://css-tricks.com/almanac/properties/c/cursor/
    https://css-tricks.com/using-css-cursors/
    https://daneden.github.io/animate.css/
    https://www.gradient-animator.com/
    https://css-tricks.com/almanac/selectors/n/nth-child/
    https://developer.mozilla.org/en-US/docs/Web/CSS/CSS_Selectors

    References

    http://rojanasakul.com/interpretation.php
    http://collectie.hetnieuweinstituut.nl/en
    http://www.praneetsoi.info/
    http://www.andrewherzog.com/
    http://thewilderness.space/
    http://www.colorflip.com/
    http://common-room.net/

    Credit

    This exercise was originally created by Chris Hamamoto.

  • E5 — Responsiveness
    arambartholl

    This artworks by Aram Bartholl illustrates a variety of screen sizes. Depending on the model, brand, and resolution of your device, sizes change minutely from screen to screen. In order to accommodate for this, designers and developers build sites to flex inside the browser. Rather than fixed units, variable units are based on percentage or scale. Today we will play with variable units, media queries, and Flexbox.

    Instructions

    1 - Download these starter kits: breakpoints, flexbox
    2 - Breakpoints
    — Change the images and text
    — Make the font change for 3 breakpoints
    — Remove 2 elements for the mobile site
    3 - Flexbox
    — Add images and change the text
    — Change the width of the columns

    References

    css-tricks.com/snippets/css/a-guide-to-flexbox
    css-tricks.com/css-media-queries
    w3schools.com/Css/css3_mediaqueries_ex.asp